Copy for NEW USA WAR MACHINE!(TM) Ad Campaign (Part 1 of 3)

NEW USA WAR MACHINE!(TM), image courtesy of alphabetics.info

A young boy, sitting on a set of steps in front of his house, crying. A man in an army relief walks up to him. Man: “Boy! Why are you crying?” The boy simply continues to cry, head in hands. Finally, he lifts his head up, and exclaims, still crying: “I don’t wanna go to war, mister!” The man smiles: “You don’t have to go to war anymore, silly! Not now that the United States Government(TM) has created the NEW USA WAR MACHINE!(TM)”


At this point, the words “NEW USA WAR MACHINE!” flash onscreen in bold print, flashing like a strobe against a black background (Note: check w/ legal on epilepsy issue –Ed).


Now we see the same boy and man in front of a local grocery store, next to NEW USA WAR MACHINE! Boy: “Golly! (points at NEW USA WAR MACHINE!(TM)) What does it do?” Man: “Why, it’s so simple! Do you have a quarter? (Boy hands Man a quarter) You just put a quarter into NEW USA WAR MACHINE! and watch it go!”


We now follow the NEW USA WAR MACHINE! on its journey from the grocery store across the Atlantic Ocean to some Arab country. We hear the boy and man conversing in voice-over. Boy: “But sir, where is it going?” Man: “To attack and kill an evil terrorist in some far away land in the Arab world! Who knows, it could use an axe, or napalm spray, or even an old-fashioned rocket!” Boy, timed with NEW USA WAR MACHINE! attacking a man in a turban on our screen: “Golly, sir! That’s AMAZING! War without people is fun!” Man: “And easy with NEW USA WAR MACHINE!”


Static image of NEW USA WAR MACHINE!, flanked by two young boys staring at it in awe.


Copy onscreen, read quickly by narrator: “NEW USA WAR MACHINE! may commit war crimes, and also may kill civilians. ‘War without people!” and “NEW USA WAR MACHINE!” are trademarks of the United States government. NEW USA WAR MACHINE! currently flies only to Yemen and Pakistan in addition to the countries we are at war with, Afghanistan and Iraq. Coming soon to Iran and The Gaza Strip!”


>>Notes: Love it. Maybe more repetition of Brand Name- remember, this is aimed at children. Also, in Disclaimer put word “Muslim” before civilian- consumers don’t like thinking of the enemy as people. –Ed