Copy From NEW USA WAR MACHINE!(TM) Ad Campaign (Part 2 of 3)

NEW USA WAR MACHINE Rains DEATH on bad guy terrorists! Image courtesy of Wired

Two older boys (11-13), wearing skateboarding attire (Vans? See if we can get Vans in on this –Ed) in front of a colourful flashing background. As the boys talk, the camera woozily flits between their entire bodies and their faces. First Boy: “Dude! Have you checked out NEW USA WAR MACHINE! yet?” Second Boy, confrontationally: “No, what is that?” First Boy: “Uh, the new toy from our government that’s going to REVOLUTIONIZE warfare, duh.” Second Boy: “Toy? Toys are gay. I like skateboards.” First Boy: “Not THIS toy.” Second Boy, scowling, unconvinced: “Oh yeah? What does it do?” First Boy: “Check this out.”


The two of them are now standing in front of NEW USA WAR MACHINE!(TM). Second Boy: “Come on. What is this, one of those stupid toys where you put a quarter in and it moves up and down?” First Boy: “No, but you do need a quarter.” Second Boy: “I’m not giving you a quarter for this sucky toy.” First Boy: “Your loss.” The first boy places a quarter inside of NEW USA WAR MACHINE!(TM).


NEW USA WAR MACHINE!(TM) is now flying over the Atlantic to the Middle East. Second Boy: “WOAH! What’s it doing?” First Boy: “It’s flying to Yemen to kick some serious terrorist ass!” Second Boy: "How does it do that?" First Boy, timed to coincide with an attack on a terrorist: “It kills terrorists by firing rockets at them, or blowing them up into tiny little bloody pieces, or firing machine guns at their faces so that they can’t have open casket funerals!” Second Boy: “Dude, NEW USA WAR MACHINE! is AWESOME!”


The two boys are back in front of the flashing colourful backdrop. First Boy: “And the best part is, we don’t have to go to war anymore!” Second Boy: “War without people is SWEET!” Two boys together: “Thanks NEW USA WAR MACHINE!”


Copy onscreen, read quickly by narrator: “NEW USA WAR MACHINE! might be illegal according to international law. NEW USA WAR MACHINE! might kill ‘innocent’ (Maybe make it clearer that this should be read in a sarcastic fashion –Ed) Muslims in the Middle East. “War Without People” and “NEW USA WAR MACHINE” are trademarks of the United States government, and infringement, even for non-profitable uses, may be punishable by beheading.


>>Notes: Don’t forget the TMs, also, there’s no exclamation point at the end of the Brand Name in the Disclaimer copy. Fix that. Otherwise, pretty good, think it’ll test well with 7-12 demo. -Ed